CATEGORY
BRANDING
YEAR
2023
Rayo De Luna, a biodynamic and organic fair-trade wine from Argentina, embodies nature’s harmony and sustainability, paired with a touch of ethereal beauty. The rebrand draws inspiration from its name, meaning "a beam of light reflecting from the moon," infusing the design with luminous and celestial elements.
THE APPROACH
Hand-lettered typography evokes artistry and authenticity, while the label and packaging feature designs that mirror the delicate interplay of light and shadow. A custom-crafted box and elegantly etched glassware extend the brand’s story, creating a cohesive and refined experience. Rayo De Luna captures the magic of its origins, blending ethical winemaking with design that radiates elegance and meaning.
