photography
CATEGORY
PACKAGING
YEAR
2023
The rebrand of the Alexander Girard X Target collaboration brings iconic design into everyday life, offering customers the opportunity to experience affordable pieces crafted in the spirit of a renowned designer. This collection includes a soap dispenser, shower curtain, and candle, all designed to embody Girard’s timeless aesthetic.
Inspired by his bold patterns and vibrant motifs, the products were meticulously created using decal paper and fabric ink, with additional designs laser-engraved on wood and printed onto fabric. This reimagined collection fuses Girard’s signature style with modern craftsmanship, delivering accessible, design-forward products for the contemporary home.
