Businesses must provide personalized and human-centric experiences as customers progress from brand awareness to engagement and beyond. Building an emotional connection with customers through consideration, respect, authenticity, meaning, helpfulness, and perhaps even vulnerability is the core principle of human-centered design. Do not irritate, interrupt, or manipulate. Provide solutions to consumers in their struggles and when they need help.
Human Centric Brand
A brand is more than just your Instagram profile, Twitter backdrop, or Facebook page. A brand is more than just your logo, colors, fancy tagline, or even a fancy Super Bowl ad. The truth is that your brand encompasses far more than that. It is the call to action from what you tweet, post, pin, and offer on your social media. It depends on what you post on social media and what you don’t post, as well as if you provide genuine value instead of always promoting your brand. What you say, do, and think to create the image of your brand. What your employees do both online and offline to make it relevant. It includes everything from your social media networking and privacy policies to the number of spam emails you send.
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The Six Attributes of
Human-Centric Brands to Influence Customers
These six human qualities are what brands need to have in order to influence customers as friends without dominating them:
